http://zachmyrow.com ZACH MYROW | INTERACTIVE COPYWRITER Thu, 20 Oct 2011 18:36:54 +0000 http://zachmyrow.com en http://zachmyrow.com/Crowdstream http://zachmyrow.com/following/zachmyrow.com/Crowdstream Thu, 20 Oct 2011 18:36:54 +0000 ZACH MYROW | INTERACTIVE COPYWRITER 1821159 <img src="http://payload.cargocollective.com/1/0/29982/1821159/crowdstream 4.001_900.jpg" width="900" height="506" width_o="1280" height_o="720" src_o="http://payload.cargocollective.com/1/0/29982/1821159/crowdstream 4.001_o.jpg" data-mid="8987993" border="0" align="left"/> Description The 2011 Egypt protests were the first time anyone had organized on social networks in order to overthrow a government. I wanted to create a place for these communications to live, to be tracked so that it was easier for protestors and watchers to get information. Thus, a new type of social media dashboard was born, and a new type of search technology as well… <img src="http://payload.cargocollective.com/1/0/29982/1821159/crowdstream 4.002_900.jpg" width="900" height="506" width_o="1280" height_o="720" src_o="http://payload.cargocollective.com/1/0/29982/1821159/crowdstream 4.002_o.jpg" data-mid="8987994" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/29982/1821159/crowdstream 4.003_900.jpg" width="900" height="506" width_o="1280" height_o="720" src_o="http://payload.cargocollective.com/1/0/29982/1821159/crowdstream 4.003_o.jpg" data-mid="8987995" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/29982/1821159/crowdstream 4.004_900.jpg" width="900" height="506" width_o="1280" height_o="720" src_o="http://payload.cargocollective.com/1/0/29982/1821159/crowdstream 4.004_o.jpg" data-mid="8987996" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/29982/1821159/crowdstream 4.005_900.jpg" width="900" height="506" width_o="1280" height_o="720" src_o="http://payload.cargocollective.com/1/0/29982/1821159/crowdstream 4.005_o.jpg" data-mid="8987999" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/29982/1821159/crowdstream 4.006_900.jpg" width="900" height="506" width_o="1280" height_o="720" src_o="http://payload.cargocollective.com/1/0/29982/1821159/crowdstream 4.006_o.jpg" data-mid="8988002" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/29982/1821159/crowdstream 4.007_900.jpg" width="900" height="506" width_o="1280" height_o="720" src_o="http://payload.cargocollective.com/1/0/29982/1821159/crowdstream 4.007_o.jpg" data-mid="8988003" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/29982/1821159/crowdstream 4.008_900.jpg" width="900" height="506" width_o="1280" height_o="720" src_o="http://payload.cargocollective.com/1/0/29982/1821159/crowdstream 4.008_o.jpg" data-mid="8988005" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/29982/1821159/crowdstream 4.009_900.jpg" width="900" height="506" width_o="1280" height_o="720" src_o="http://payload.cargocollective.com/1/0/29982/1821159/crowdstream 4.009_o.jpg" data-mid="8988006" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/29982/1821159/crowdstream 4.010_900.jpg" width="900" height="506" width_o="1280" height_o="720" src_o="http://payload.cargocollective.com/1/0/29982/1821159/crowdstream 4.010_o.jpg" data-mid="8988009" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/29982/1821159/crowdstream 4.011_900.jpg" width="900" height="506" width_o="1280" height_o="720" src_o="http://payload.cargocollective.com/1/0/29982/1821159/crowdstream 4.011_o.jpg" data-mid="8988011" border="0" align="left"/> http://zachmyrow.com/5-Gum-Coachella http://zachmyrow.com/following/zachmyrow.com/5-Gum-Coachella Tue, 31 May 2011 22:03:14 +0000 ZACH MYROW | INTERACTIVE COPYWRITER 1526439 5® Gum Coachella 2011 Wrigley wanted to promote 5® Gum's sponsorship of the Coachella Live Webcast, and bridge the gap between the Coachella music festival and 5 Gum. What we came up with plays off of the sensory experience mantra 5 Gum lives by. The microsite prepares fans' senses for what we called the ultimate sensory experience—the Coachella Live Webcast. 5GumCoachella.com is a microsite that prepares each of the 5 senses using targeted experiments. Each experiment utilizes a different technology including webcams, app-to-phone capabilities, and pressure sensitive devices. The party piece however is an intricate shout-out system fans were granted access to after they completed sensory preparation. Each shout-out was shown during the Live Webcast on YouTube. Explore the Microsite <img src="http://payload.cargocollective.com/1/0/29982/1526439/screenshots__0000_01.jpg" width="466" height="340" width_o="466" height_o="340" src_o="http://payload.cargocollective.com/1/0/29982/1526439/screenshots__0000_01_o.jpg" data-mid="7462282" border="0" align="left"/> Description: The site posed the simple question, and got them in the mindset to prepare for Coachella. <img src="http://payload.cargocollective.com/1/0/29982/1526439/screenshots__0003_04.jpg" width="466" height="340" width_o="466" height_o="340" src_o="http://payload.cargocollective.com/1/0/29982/1526439/screenshots__0003_04_o.jpg" data-mid="7462330" border="0" align="left"/> Description: The touch experiment: "Input" <img src="http://payload.cargocollective.com/1/0/29982/1526439/screenshots__0005_06.jpg" width="466" height="340" width_o="466" height_o="340" src_o="http://payload.cargocollective.com/1/0/29982/1526439/screenshots__0005_06_o.jpg" data-mid="7462333" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/29982/1526439/screenshots__0006_07.jpg" width="466" height="340" width_o="466" height_o="340" src_o="http://payload.cargocollective.com/1/0/29982/1526439/screenshots__0006_07_o.jpg" data-mid="7462361" border="0" align="left"/> Description: The sight experiment: "Audience of Friends" pulled in the users' friends from Facebook and asked them to "Detect Impostors." <img src="http://payload.cargocollective.com/1/0/29982/1526439/screenshots__0007_08.jpg" width="466" height="340" width_o="466" height_o="340" src_o="http://payload.cargocollective.com/1/0/29982/1526439/screenshots__0007_08_o.jpg" data-mid="7462362" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/29982/1526439/screenshots__0008_09.jpg" width="466" height="340" width_o="466" height_o="340" src_o="http://payload.cargocollective.com/1/0/29982/1526439/screenshots__0008_09_o.jpg" data-mid="7462363" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/29982/1526439/screenshots__0009_10.jpg" width="466" height="340" width_o="466" height_o="340" src_o="http://payload.cargocollective.com/1/0/29982/1526439/screenshots__0009_10_o.jpg" data-mid="7462364" border="0" align="left"/> Description: The scent experiment: "Unlock the Scent" detects the type of pack using webcam recognition, but to the user the machine is "smelling" the pungent pack. <img src="http://payload.cargocollective.com/1/0/29982/1526439/screenshots__0011_12.jpg" width="466" height="340" width_o="466" height_o="340" src_o="http://payload.cargocollective.com/1/0/29982/1526439/screenshots__0011_12_o.jpg" data-mid="7462390" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/29982/1526439/screenshots__0012_13.jpg" width="466" height="340" width_o="466" height_o="340" src_o="http://payload.cargocollective.com/1/0/29982/1526439/screenshots__0012_13_o.jpg" data-mid="7462391" border="0" align="left"/> Description: The hearing experiment: "Muted" shows the user a dancing crowd and asks them to identify a silent song. They must explore the environment, find a hidden number, which when called allows them to listen to the song and type it in. <img src="http://payload.cargocollective.com/1/0/29982/1526439/screenshots__0014_15.jpg" width="466" height="340" width_o="466" height_o="340" src_o="http://payload.cargocollective.com/1/0/29982/1526439/screenshots__0014_15_o.jpg" data-mid="7462392" border="0" align="left"/> Description: The scent experiment: "Flavor Generators" asks fans to reach flavor equilibrium to proceed. <img src="http://payload.cargocollective.com/1/0/29982/1526439/screenshots__0015_16.jpg" width="466" height="340" width_o="466" height_o="340" src_o="http://payload.cargocollective.com/1/0/29982/1526439/screenshots__0015_16_o.jpg" data-mid="7462394" border="0" align="left"/> Description: Each time a fan prepared a sense, they could send shout-outs to friends—which appeared on the live webcast of Coachella. The Facebook Page AWARDS The 5 Gum Coachella project was recognized as an Official Honoree at the 2012 Webby Awards. That crazy smell detecting robot gives me nightmares. Seriously, those talented assholes in 3D make some menacing shit. http://zachmyrow.com/WRIGLEY-DESSERT-DELIGHTS http://zachmyrow.com/following/zachmyrow.com/WRIGLEY-DESSERT-DELIGHTS Mon, 21 Mar 2011 15:12:07 +0000 ZACH MYROW | INTERACTIVE COPYWRITER 872140 <img src="http://payload.cargocollective.com/1/0/29982/872140/title_900.png" width="900" height="450" width_o="2048" height_o="1025" src_o="http://payload.cargocollective.com/1/0/29982/872140/title_o.png" data-mid="5583807" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/29982/872140/dessert_delights_problem_solution_insight_900.png" width="900" height="372" width_o="2048" height_o="846" src_o="http://payload.cargocollective.com/1/0/29982/872140/dessert_delights_problem_solution_insight_o.png" data-mid="5778955" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/29982/872140/002_900.jpg" width="900" height="632" width_o="1280" height_o="900" src_o="http://payload.cargocollective.com/1/0/29982/872140/002_o.jpg" data-mid="5583717" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/29982/872140/000_900.jpg" width="900" height="632" width_o="1280" height_o="900" src_o="http://payload.cargocollective.com/1/0/29982/872140/000_o.jpg" data-mid="5583719" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/29982/872140/Screen shot 2011-03-10 at 6.18.10 PM_900.png" width="900" height="602" width_o="1145" height_o="766" src_o="http://payload.cargocollective.com/1/0/29982/872140/Screen shot 2011-03-10 at 6.18.10 PM_o.png" data-mid="5583728" border="0" align="left"/> Wrigley was launching a new product, Dessert Delights. The gum was the first of its kind, and they wanted to convey how this gum can replace desserts and cut back calories. What we designed is an interactive experience based around two truths: it's easier to do anything with the support of a friend, and communities help motivate people stay motivated. What we created is Chew Buddies. A place where people can connect and suport each other to battle off love handles. http://zachmyrow.com/AT-T-Mobile-Barcodes http://zachmyrow.com/following/zachmyrow.com/AT-T-Mobile-Barcodes Mon, 20 Dec 2010 19:37:59 +0000 ZACH MYROW | INTERACTIVE COPYWRITER 872146 <img src="http://payload.cargocollective.com/1/0/29982/872146/Screen shot 2010-12-20 at 2.18.23 PM_900.png" width="900" height="595" width_o="1278" height_o="845" src_o="http://payload.cargocollective.com/1/0/29982/872146/Screen shot 2010-12-20 at 2.18.23 PM_o.png" data-mid="4169885" border="0" align="left"/> Description AT&T asked Firstborn to create a website that showcased all the ways mobile barcodes can help businesses advertise. What we created was an interactive experience that showed the versatility of the technology, and opened the door into AT&T Next Dimension. The site takes people through three main sections: explore, experience and perspectives. I contributed the copy for the voice-over in the explore section of the website. <img src="http://payload.cargocollective.com/1/0/29982/872146/Screen shot 2010-12-20 at 2.20.48 PM_900.png" width="900" height="596" width_o="1280" height_o="848" src_o="http://payload.cargocollective.com/1/0/29982/872146/Screen shot 2010-12-20 at 2.20.48 PM_o.png" data-mid="4169886" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/29982/872146/Screen shot 2010-12-20 at 2.24.24 PM_900.png" width="900" height="594" width_o="1280" height_o="846" src_o="http://payload.cargocollective.com/1/0/29982/872146/Screen shot 2010-12-20 at 2.24.24 PM_o.png" data-mid="4169887" border="0" align="left"/> launch the site AWARDS: This site won The FWA's Site of the Day Award on January 11th, 2011. http://zachmyrow.com/BK-VALUE-SLIDER http://zachmyrow.com/following/zachmyrow.com/BK-VALUE-SLIDER Mon, 28 Jun 2010 19:08:34 +0000 ZACH MYROW | INTERACTIVE COPYWRITER 355048 <img src="http://payload.cargocollective.com/1/0/29982/355048/BK VALUE SLIDER_900.png" width="900" height="650" width_o="2048" height_o="1480" src_o="http://payload.cargocollective.com/1/0/29982/355048/BK VALUE SLIDER_o.png" data-mid="1560680" border="0" align="left"/> Description This was created for the value menu section of www.bk.com: Burger King’s corporate web site. In order to help people understand the great value they get from Burger King, we showed them other things on the web that are priced the same. The site draws from Google Shopping, eBay, Amazon and more. You can slide your way into great value, but you might also want to slide into the gym afterwards. http://zachmyrow.com/IMAGINE-RIT-LIVE http://zachmyrow.com/following/zachmyrow.com/IMAGINE-RIT-LIVE Sun, 02 May 2010 16:56:16 +0000 ZACH MYROW | INTERACTIVE COPYWRITER 388198 <img src="http://payload.cargocollective.com/1/0/29982/388198/Imagine RIT_900.png" width="900" height="730" width_o="1174" height_o="953" src_o="http://payload.cargocollective.com/1/0/29982/388198/Imagine RIT_o.png" data-mid="1714147" border="0" align="left"/> Description Imagine RIT Live is a live blog with a twist. Rochester Institute of Technology's annual Imagination and Creativity Festival includes hundreds of exhibitions that attract more than 30,000 visitors. On the day of the festival at 10 am, Imagine RIT Live took its first breath. The blog utilized both RIT staffed reporters and festival guests to report minute-by-minute happenings across the campus. Festival guests could email imagineritlive(at)rit.edu with a short story, picture or video, and it was automatically screened and put up on the web. They could also take part on Twitter by using #imagineritlive as the hash-tag, and the site would pull in their tweet and place it on the blog. It was a great success with a constant flow of information being sent in by both groups. So what's next? How about RFID wristbands that counts the number of visitors at each exhibit, which then auto-tweets current exhibit info every 30 minutes? view the site http://zachmyrow.com/VCARD http://zachmyrow.com/following/zachmyrow.com/VCARD Tue, 13 Apr 2010 00:28:04 +0000 ZACH MYROW | INTERACTIVE COPYWRITER 355742 Description This is the very first ad I did at the ripe age of 14. La donna e mobile - the track in the background means "women are fickle". Be nice. http://zachmyrow.com/VW-TDI-TRUTH-OR-DARE http://zachmyrow.com/following/zachmyrow.com/VW-TDI-TRUTH-OR-DARE Mon, 12 Apr 2010 22:53:00 +0000 ZACH MYROW | INTERACTIVE COPYWRITER 355516 <img src="http://payload.cargocollective.com/1/0/29982/355516/TDI blog writing1_900.png" width="900" height="650" width_o="2048" height_o="1480" src_o="http://payload.cargocollective.com/1/0/29982/355516/TDI blog writing1_o.png" data-mid="1563092" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/29982/355516/TDI blog writing2_900.png" width="900" height="650" width_o="2048" height_o="1480" src_o="http://payload.cargocollective.com/1/0/29982/355516/TDI blog writing2_o.png" data-mid="1563103" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/29982/355516/TDI blog writing3_900.png" width="900" height="650" width_o="2048" height_o="1480" src_o="http://payload.cargocollective.com/1/0/29982/355516/TDI blog writing3_o.png" data-mid="1563148" border="0" align="left"/> Description This is a web blog about Volkswagen’s Turbo Diesel vehicles (TDI). There are hundreds of article summaries and opinion pieces on the site, and I wrote a large majority of them. It’s true what they say about Germans… they make really good cars. view the website http://zachmyrow.com/VW-SIGN-THEN-DRIVE http://zachmyrow.com/following/zachmyrow.com/VW-SIGN-THEN-DRIVE Mon, 12 Apr 2010 22:36:22 +0000 ZACH MYROW | INTERACTIVE COPYWRITER 355500 <img src="http://payload.cargocollective.com/1/0/29982/355500/Yakattack_900.png" width="900" height="650" width_o="2048" height_o="1480" src_o="http://payload.cargocollective.com/1/0/29982/355500/Yakattack_o.png" data-mid="1562972" border="0" align="left"/> Description This TV script was written for Volkswagen’s 2010 Sign Then Drive Event. The tattoo gun is an ink pen designed for a direct mail promotion. If you think this guy is scary, try the price of the synthetic oil. <img src="http://payload.cargocollective.com/1/0/29982/355500/thineink_900.png" width="900" height="650" width_o="2048" height_o="1480" src_o="http://payload.cargocollective.com/1/0/29982/355500/thineink_o.png" data-mid="1562987" border="0" align="left"/> Description This TV script was written for Volkswagen’s 2010 Sign Then Drive Event. The quills were designed for a direct mail promotion. Glad that Shakespeare elective course paid off. http://zachmyrow.com/VW-TDI-CHICAGO-MARATHON http://zachmyrow.com/following/zachmyrow.com/VW-TDI-CHICAGO-MARATHON Mon, 12 Apr 2010 20:30:28 +0000 ZACH MYROW | INTERACTIVE COPYWRITER 355174 <img src="http://payload.cargocollective.com/1/0/29982/355174/VW CHImarathon1_900.png" width="900" height="650" width_o="2048" height_o="1480" src_o="http://payload.cargocollective.com/1/0/29982/355174/VW CHImarathon1_o.png" data-mid="1561133" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/29982/355174/VW CHImarathon2_900.png" width="900" height="650" width_o="2048" height_o="1480" src_o="http://payload.cargocollective.com/1/0/29982/355174/VW CHImarathon2_o.png" data-mid="1561203" border="0" align="left"/> Description Volkswagen decided to sponsor the Chicago Marathon, and the specific car to highlight the event was the Jetta Turbo Diesel. The concept is the cars act as competitors in the race. They practice the route, train for the marathon, and help the other runners. Plus, we provide an entertaining message at every single mile. <img src="http://payload.cargocollective.com/1/0/29982/355174/VW CHImarathon3_900.png" width="900" height="650" width_o="2048" height_o="1480" src_o="http://payload.cargocollective.com/1/0/29982/355174/VW CHImarathon3_o.png" data-mid="1561214" border="0" align="left"/> Did I mention that after the 26.2 miles, if you can muster up another 14.8 (the MPG of the TDI–41) you'll get a TDI… for free. I’d run it just for the nipple tape.